1930’s 7UP publicity still featuring The Texas Drifter. The slogan at the bottom reads, “You like 7UP – 7UP likes you.” Very hard to find 7UP advertisement!
The Texas Drifter, real name Goebel Reeves (1899-1950), was a popular entertainer in the 1930’s. Had did radio shows and 7UP was his sponsor with at least one of them.
In this publicity photo, he is in his hobo persona. Arms resting on his guitar, unshaven and wearing a slouchy hat.
It is 3-1/2″ x 6-1/2″ slick paper, but not quite shiny. It is similar to the paper of the magazines of the day. The back is plain. There is light foxing. In good condition with no marks or tears, but does show signs of being stored and tossed around, mainly edge chips and corner curls. The paper has yellowed a bit more than it appears in my pictures.